Telemarketing is one of the most effective ways of marketing. Even first time telemarketers can expect a 5% to 10% response rate, easily which is higher than the response rates of direct mail, door-to-door fliers, advertising, and e-mail marketing.
Telemarketing affords a business the chance to communicate directly with the customers, which is extremely important. Callers can assess exactly what the customers finds pleasing about your products/services and what can be improved upon. Such an immediate opportunity is not possible with mailings and other forms of marketing. Telemarketing links you directly with the cornerstone of your business – the customers.
Telemarketing is also a better option if you’re looking to do event registration or fundraising. Direct responses, real time analysis and modification – it all enables you to work better, smarter and faster.
How to use telemarketing?
If you have heard of a company not receiving good results via telemarketing, it is usually because of a lack of relevance. Small and large businesses both have to pay attention to who they call and what they are calling about. Telemarketing is best effective when it is used as a specific, strategic marketing tool.
A business needs to do a little homework so that a high amount of calls can generate sales, leads, registrations, etc. Already identified target markets composed of prospects receiving calls about relevant opportunities will always result in high conversion rates. As long as you can ensure relevance, telemarketing can ensure success.
It also helps to have the right person make the call to a prospect. Telemarketers need to be trained
and well-informed, and also need to know products/services/agenda that is being addressed
to the consumers. A script often helps.