Interactive workbook

Here at Aavaz, we get hundreds of leads signing up for our software trial.

As these new leads fall into the sales process, we’ve discovered that some clients know exactly what they want and know what our product can do for them while others have the right idea- but have not implemented the right strategy.

For the latter, we tend to take on a consultative role to see to it that they’re suited for success before they purchase Aavaz.

And while taking on a consultative role was never in the plan we’ve learned that doing this helps our clients define the strategy they want to pursue versus simply buying a product for the features it offers.



This is what prompted us to compile most of what we say within this article series in order to share our knowledge with other Small and Medium Businesses (SMBs) so as to better guide them and make them our lifetime customers.




Strategy and Tactics

Forgive the seemingly obvious-ness of the statement below and instead take it for what we’re intending it to be- a gentle reminder that you should slow down and take the time to draw out your plan and only then– execute.

There are 2 main stages of readiness when it comes to telemarketing, telesales or any other telephonic activity.  They can be outlined as


We will help identify the difference in more detail below but primarily– the way to think about where you are in terms of Strategy vs Tactics is to ask yourself if your goals, lists, scripts are all aimed at the same unified goal.

For example, if you’re still trying to sort out whether you should get entry-level callers vs. seasoned sales people—it’s pretty safe to say- you’ve skipped the overarching strategy. Why? Because the cost involved between these two levels of sales is going to directly affect your budget.

It is fairly easy to see how these two stages often get intermingled because each stage requires a specific set of planning that can easily intersect between strategy and tactics. We’ve outlined a path to follow that will help you overcome some of the cross over between the two.


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