As a telemarketing caller, you need to be able to speak clearly, use with good grammar, and understand what comments are appropriate for a business conversation. You just have to use a more traditionally professional and business like tone and choice of words.
Following the rules:
Telemarketing rules and laws are different in different countries, and a successful plan should always respect the applicable laws. Callers should make it a point to never deliberately disregard those rules.
Product knowledge an advantage for in-house staff, and therefore callers must be keen and ready to share information as and when needed, quickly and efficiently.
Working with a script
Good telemarketing professionals should always try to use the script as a general guideline, sothey can stay on track while still sounding natural.
A step-by-step approach
Progress with a prospective customer must be made incrementally, from initial willingness to engage in the conversation to interest in the subject matter to agreeing to provide information for taking the next step. Callers who try to go from the greeting right to the close are likely to be rejected immediately.
Ability to take rejection
The ability to take it and keep calling is a key characteristic of successful telemarketing sales professionals.
Different approaches for different audiences
Telemarketing callers need to adjust their manner and their approach to different types of sales and different types of prospects. For example the transition from customer service surveys to business-to-business sales involves a step up in complexity that a caller must understand before calling.