The “Gold Rush” of outsourced call centers in the early 2000s, while great for the companies saving hoards of money, was not met with warmth or patience by the English speaking countries. The US/Western economy has an unusually keen distaste for tolerating accents. For what seemed like overnight- , they were being ostensibly forced to understand Indian and Filipino (along with some African, Eastern & European thrown in) …
It’s that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there’s too much conflicting information out there.
Do you focus on a pure content marketing play, go heavy on social, spin up an outbound team, double down on your SEM and marketing automation, or just shotgun it, business as usual?
Read more: http://www.marketingprofs.com/chirp/2013/12161/b2b-lead-generation-trends-for-2014-whats-hot-and-whats-not#ixzz3HfOGOwZ8